The giant panda is the world's most beloved animal -- and one of the rarest.

Firefly Animal Rescue is a new series of books about endangered and threatened species and what is being done to protect them. It is aimed at readers aged 10 and up with accessible text and color photographs.

Each book introduces readers to a featured animal, explains the threats it is facing, and explores efforts to protect it. Young readers will be inspired by the leading scientists and conservationists who work in the field, in labs and on the public stage. The books conclude with additional resources for those who want to help.

Panda Rescue takes readers into the remote bamboo forests of China, where scientists can spend years without ever seeing the elusive animal. It looks inside one of the largest breeding centres in China and reveals some controversial attempts to save the species. And it explains how our fascination with captive pandas has become a threat of its own.

Tracing the colorful history of the black-and-white bear, Panda Rescue shows why many conservationists remain hopeful about the animal's future.

About the Firefly Animal Rescue series:

The Firefly Animal Rescue iden...